When I heard this in the car, I figured they should make it the official World Cup 2010 anthem. Then they actually did. Sick.
Wavin’ Flag by K’Naan.
Adidas Jabulani for 2010 FIFA World Cup in South Africa.
I love this ad for the Rugby World Cup just because of the subtlety. If you look carefully, you’ll notice that four of the players are lip locked. Love the tagline too.
What: World Cup Bid
Who: Australia
For a country that’s young on the soccer field, their recent bid to host a future world cup seems a little surprising. They could pull it off—I mean, they’ve got the venues. Crowds? I don’t know. I can see a huge hype machine building. Australia never fails to drum up support for sports.
What: South Africa Tourism
Who: 2010 World Cup
This ad is great because there is no football. All you see are a series of greatly choreographed moves that represent the sport. Great way to drum up hype over next year’s World Cup.